RogerMac

Roger Mac is a multidisciplinary creative with more than 18 years of experience bringing design and technology together. He has shaped projects and campaigns for leading brands in Brazil and beyond, both within major agencies and through his own creative ventures.

His practice spans creative direction, film direction, art direction, photography, cinematography, design and motion, guided by a keen eye for aesthetics and a drive to push the boundaries of each discipline. Underlying this work is a belief in technology’s capacity to reinvent businesses, products and services, reshape social behavior and transform the relationships between people and brands.

His work has been recognized at advertising festivals and featured in magazines and books, and he has lectured at universities.

As an artist-researcher and builder, he explores technology through an artistic lens, turning research and experimentation into creative work. He brings this approach to generative creative direction, using AI as a means of artistic expression across media, in both client commissions and personal art projects.

For inquiries and bookings: [email protected]